We knew Sun Day Red’s catalog had to feel as special as the iconic person it celebrates, Tiger Woods. So, we created a visual story that captured a day's sophisticated yet playful spirit on the course. Elevated lifestyle photography, incredibly thoughtful storytelling, and meticulous design details – much like Tiger’s game – invited customers into a luxurious but approachable experience. Every page was carefully crafted to blend a little aspirational elegance with the laid-back authenticity golfers live for, setting Sun Day Red apart from typical apparel and golf brands.

Exceeded forecasts by 80%, drove strong incremental demand, and lifted AOV well above average — firmly positioning Sun Day Red as golf’s premium new player.