We were tasked with helping Chime launch its first-ever contextual creative campaign. Breaking from the traditional playbook of financial advertising, we infused the raw energy of NBA commentary into everyday life, tapping into the cultural crossover between sports fandom and financial empowerment.

By channeling the energy of the NBA Playoffs and celebrating members’ everyday financial wins through the voices of the game’s most iconic commentators, we created something smart, fresh and completely original—while being authentic to NBA fans and staying firmly rooted in Chime’s mission of championing everyday Americans.