Ahead of March Madness, Giant Spoon and Deep Blue Sports + Entertainment teamed up together to create MassMutual’s newest campaign, “Stay Ready.” Focused on closing the confidence gap in financial security for women, the campaign features NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press.

With creative and media led by Giant Spoon, the campaign elevates the power of preparation on and off the court, empowering female athletes and fans to take control of their financial futures.

Kicking off with a series of films directed by child., “Stay Ready” ran across TV, digital, radio, print, and social media, including a partnership with the Athletic and a full-page spread in the New York Times.