Red Robin – Brand & Campaign Activation

We partnered with Red Robin to help bring new energy to the brand while celebrating what guests love most about the iconic gourmet burger experience. From refreshed menu design and modernized food photography to integrated campaign development and in-restaurant marketing, the work centered on amplifying the bold flavors and playful personality that define Red Robin.

The creative extended far beyond the restaurant walls. Through digital media, billboards, and experiential activations, we helped bring the brand to life across multiple touchpoints. The Bottomlessly Yours campaign tapped into Red Robin’s signature promise of generosity, celebrating the brand’s bottomless offerings as a symbol of hospitality and satisfaction.

To further amplify the message, Red Robin hit the road with the Summer of YUMMM, featuring a custom-designed Airstream and larger-than-life burger photo props that created memorable fan experiences and shareable moments. Across every element, from menus to marketing, we helped elevate the Red Robin experience and bring the unmistakable spirit of YUMMM to life.