In “Backlot,” viewers follow a group of people walking through a movie studio backlot where various film sets are in production. As they move from set to set, they quickly realize every production they pass is actually filming an insurance commercial, all featuring mascots, gimmicks, and over-the-top advertising scenarios. The spot humorously suggests that the insurance industry has become more focused on producing entertaining commercials than providing great insurance. By contrast, NJM reinforces its message that it doesn’t rely on mascots or jingles — just great insurance and a commitment to putting policyholders first.