In “Reception,” a family gathers after a funeral for a reception, where the costs continue to add up in real time. As guests eat, drink, and socialize, a relative hosting the reception becomes increasingly nervous about the growing expenses, eventually trying to subtly limit how much people take, including encouraging guests to only take one item from the food line. The humor builds as the financial reality of the reception becomes more overwhelming. The spot highlights how even the smaller, more personal parts of a funeral come with unexpected costs, reinforcing the campaign’s message that the cost of dying is often more than people expect.